This doctorate marketing specialization is designed to develop your skills in sales, research and promotional techniques that can be applied to virtual, global or domestic markets. You will explore strategies for a sound, systematic, ethical and legal approach to contemporary marketing practices and research theory. You will also learn how to assess and evaluate buyer needs and wants and construct advertising strategies geared toward establishing quality goods or services and driving customer loyalty. As a graduate, you may find professional opportunities in leadership, consulting and teaching.
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